How it all began
At just 12 years old, I found myself in my parents’ kitchen, delving into the world of candle making. The process was a canvas for my creativity, empowering me in ways I hadn’t imagined.
Fragrance possesses the remarkable ability to craft memories, stir emotions, define our sense of self, strengthen connections, and above all, evoke a profound feeling of home.
After countless nights immersed in research, battling clogged sinks and fragrance spills, and watching my savings take a dive, I stumbled upon the blend that resonated most with me and didn’t trigger my allergies – BeeSoy. Back then, this formulation was the first of its kind in Pakistan, inspiring the very name of our brand. ‘Honey’ for its bee-born essence, and ‘I’m Home’ for the warm embrace a scented candle offers. It simply felt right.
Now, 15 years later, a mother of two, my passion for scents has blossomed into a mission to share it with the world. Quality has always been at the forefront of my vision, along with a commitment to an authentic, word-of-mouth driven business model, where no corners are cut.
Every signature blend crafted for our Perfumed Surround undergoes relentless refinement, ensuring it achieves a note of absolute perfection. Honey, I’m Home has flourished without external investors or funding, forging partnerships with over ten esteemed retailers in Pakistan, supplying to five diverse enterprises, and venturing into the global market.
It gives me immense joy to be able to share my story with you today. Welcome to our ever growing, scent loving family!
Yours truly, Anna B